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Creating 'Instagrammable' Spaces: Interior Design for the Social Media Age

Updated: Dec 28, 2023

As an interior design consultant in the digital age, I've seen firsthand how social media, particularly Instagram, has influenced the way we design and perceive spaces. In this post, I'll share my insights on creating 'Instagrammable' spaces and how you can apply these principles to your Airbnb staging and setup.


Understanding 'Instagrammable' Spaces

The term 'Instagrammable' refers to spaces that are aesthetically pleasing and photogenic enough to be shared on Instagram. These spaces often feature unique design elements, vibrant colors, and interesting textures that make them stand out on the social media platform.


artistic living room

Creating 'Instagrammable' Spaces on a Budget

Creating an 'Instagrammable' space doesn't necessarily mean you have to spend a fortune. Here are some budget-friendly interior design ideas that can help you create a space that's ready for the 'gram:


a. Play with Colors:

Bold, vibrant colors can make a space pop on Instagram. Consider painting a wall in a bold color or adding colorful accessories to your space.


b. Add Unique Design Elements:

Unique design elements like a statement wall, a funky light fixture, or a piece of vintage furniture can make your space stand out.


c. Incorporate Textures:

Textures can add depth and interest to your space. Consider adding textured elements like a shaggy rug, a velvet sofa, or a macrame wall hanging.


d. Let in the Light:

Good lighting is key to taking good photos. Make sure your space has plenty of natural light, and add additional lighting if needed.


e. Create a Photo-Worthy Corner:

Create a corner or area in your space that's specifically designed for taking photos. This could be a wall with fun wallpaper, a corner with a stylish chair and a plant, or a beautifully styled bookshelf. We all know what it is like to search for great backdrops for our vacation photos. By providing that space within your Airbnb, you can be sure that you will be remembered in the photographs!


A chair in the middle of a room with a bull's head artwork

Applying 'Instagrammable' Design to Your Airbnb

Creating an 'Instagrammable' Airbnb can help attract more guests and even provide free marketing for your space. Here's how you can apply 'Instagrammable' design principles to your Airbnb staging and setup:


1. Choose a Unique Theme:

A unique theme can make your Airbnb stand out on Instagram. Whether it's a beach theme, a boho-chic theme, or a mid-century modern theme, a well-chosen theme can guide your design choices and create a cohesive look and feel.


Look to your own neighborhood and its history for inspiration. Highlight local industries and products.


sleek and modern living room

2. Add Personal Touches:

Personal touches can make your Airbnb feel more like a home and less like a rental. Consider adding personal touches like a chalkboard with a welcome message, a guidebook with your local recommendations, or a basket of local goodies.


a rack of magazines

3. Stage Your Space:

Staging your space can make it more appealing in photos. Consider hiring a professional stager or learning some basic staging techniques to make your space look its best.


modern dining room and kitchen

4. Promote Your Space on Social Media:

Once you've created your 'Instagrammable' Airbnb, promote it on social media. Share photos of your space on your own social media accounts, and encourage your guests to share their own photos of your space.


Airbnb unit of Tammy Haywood

Good lighting is crucial for creating an 'Instagrammable' space. Natural light is best, as it creates the most flattering and appealing photos. If your space lacks natural light, consider adding additional lighting. This could involve installing new light fixtures, or simply adding more lamps to your space.



The Role of Social Media in Interior Design

Social media has had a significant impact on interior design. Platforms like Instagram provide a wealth of inspiration, with millions of photos of beautifully designed spaces at our fingertips.


As an Airbnb host, you can use social media to your advantage. By creating an 'Instagrammable' space, you can attract more guests and gain free marketing for your Airbnb. Encourage your guests to share photos of your space on their own social media accounts, and be sure to engage with their posts by liking and commenting.



Creating 'Instagrammable' Outdoor Spaces

If your Airbnb has outdoor space, don't neglect it. Outdoor spaces can be just as 'Instagrammable' as indoor spaces. Consider adding outdoor furniture, a BBQ, or even just some potted plants to make your outdoor space more appealing. A well-staged outdoor space can provide an additional area for your guests to relax and enjoy, and can also provide more content for Instagram.


an outdoor chair

Creating 'Instagrammable' spaces is more than just a design trend. It's a way of thinking about design that prioritizes aesthetics, uniqueness, and shareability. Whether you're designing a space for your own enjoyment or for guests, these principles can help you create a space that's not only beautiful but also 'Instagrammable'.


Looking forward to connecting with you in the upcoming blog! Should you have any queries or thoughts, don't hesitate to share them in the comments section below.





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